In this episode, Husch Blackwell’s Hilary Bricken hosts Tiffany Chin, CEO of Death Row Cannabis, who shares insights into building and growing one of the most iconic cannabis brands on the market today. Death Row Cannabis, the cannabis arm of Snoop Dogg’s legendary Death Row Records, has rapidly become a household name, thanks in large part to its strong connection to hip hop and cannabis culture. Tiffany discusses the challenges and successes of branding in the cannabis industry, the importance of carefully vetting wholesale partners, and the lessons learned along the way. Tiffany also delves into the highs and lows Death Row Cannabis has experienced under her leadership, as well as the brand’s vision for the future. If you’re curious about what it takes to build a lasting cannabis brand, this episode is a must-listen!