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Cannabis Law Now Podcast: New York Cannabis: Ups, Downs, and In Between

 

Published:

January 24, 2025
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New York’s adult use cannabis roll out has been rocky at best. However, there are still business opportunities to be had. In this episode of the Cannabis Law Now podcast, we hear from Greg Wersching, the Vice President of Business Development at Housing Works in Brooklyn, New York. Housing Works is a 35-year old non-profit that opened the first licensed adult use cannabis dispensary in New York City in 2022.

Today, the organization has two dispensary locations and has incubated multiple other cannabis retailers. Greg shares with listeners how to navigate New York cannabis retail and dispensary oversight, the ins and outs of New York’s cannabis regulatory regime, how New York’s social equity program has fared to date, and what the future holds for New York cannabis retail. 

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This transcript has been auto-generated

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welcome I'm your host Hilary Bricken and

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this is the Cannabis law Now podcast

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where we regularly discuss issues

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related to the Cannabis industry

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including investment day-to-day

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operational issues and potential reform

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on the horizon that will impact all

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cannabis businesses and investors in the

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United States

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hey everybody Welcome to today's episode

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of the Cannabis law Now podcast and

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today I think I may actually have my

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first guest at of the great state of New

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York here to talk about the New York

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cannabis scene how it's been where it's

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going is Greg woring who is the vice

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president of business development of

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Housing Works in Brooklyn New York Greg

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how are you welcome to the Pod hello

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Hillary I'm doing excellent thanks for

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having me here good deal okay so why

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don't you tell our listeners a little

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bit about myself because I very candidly

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like I said I haven't had on a New York

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cannabis operator yet let alone one Lake

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Housing Works give us a little bit about

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your background and what you're doing

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right just to make it stranger uh

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cannabis is not at all my background but

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it has become my background um and I

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guess we'll explain that soon enough

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I've been with housing works for close

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to a decade now I started as a

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Consulting grant writer for them uh back

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in 2013 and I came on full-time in 2016

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working on the health care side of what

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they do um house Housing Works is a

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large nonprofit organization and well

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we'll get into everything that they do

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but I have a special projects role and I

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have a Communications and project

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management background and when New York

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State rolled out their recreational

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Cannabis program that tapped into uh

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what I do best which is organize the

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team around brand new initiative try to

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give it some shape some structure and

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help get things off the ground until

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it's running smoothly and uh and i' had

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the pleasure of writing the initial

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licensing application so in a way it's

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sort of like a grant but um a whole lot

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more understood understood Okay so we've

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got Housing Works and then we have

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Housing Works cannabis Co what is

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Housing Works can actually let's take a

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step back what is housing works great

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question uh Housing Works is a

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35-year-old nonprofit organization they

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were born out of the AIDS crisis in New

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York City a breakout of act up it was

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the housing Committee of act up which

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was the group of activists that were

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fighting for their lives in the late 80s

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in how the AIDS crisis was being managed

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by the government and so many other

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folks but it became its own social

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service provider it was uh it had the

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initial mission of providing housing and

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health care to people who were living

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with HIV and also experiencing

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homelessness fast forward 35 years where

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one of New York's City's largest social

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service providers we serve about 20,000

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individuals per year you know through

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our health clinics we have some 600 plus

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units of housing we specialize in

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working with people who face all sorts

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of issues mental health issues substance

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use folks who are stigmatized or

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marginalized because of their gender

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identity or sexual orientation folks who

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have come out of

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incarceration uh you name it

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incidentally Housing Works is also a

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pioneer in the concept of social

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Enterprise so in the early 90s Housing

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Works began a series of thrift shops and

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also opens up a bookstore Cafe which are

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um probably the most visible piece of

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Housing Works um not everybody knows

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about the healthcare and the case

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management but a lot of New Yorkers have

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seen one of the 10 Housing Works thrift

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shops around the city and you know they

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see it they know it's got something to

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do with HIV and and other good stuff and

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that's usually People's First exposure

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to housing works and so to the social

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Enterprise roster we now have a cannabis

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dispensary well and I guess that's a

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nice segue you've got Housing Works kind

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of the bigger well-known

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institutionalized nonprofit social

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service provider got the healthcare

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aspect which is super fascinating and

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wonderful what is Housing Works cannabis

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Co so we are the first licensed

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recreational cannabis dispensary in New

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York state we got the first license and

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we opened the first dispensary and that

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was a just about two years ago at the

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very end of December

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2022 and I mentioned it is a social

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Enterprise of Housing Works which means

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all the profit all the proceeds go right

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back into that core agency and the

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mission and the services so it's filling

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the gaps in the budget for all these

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services that we provide Outreach to

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homeless youth case management harm

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reduction and syringe exchange you name

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it um you know Social Services is

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infamously

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underfunded and being able to diversify

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your sources of funding it is is just so

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important in a nonprofit World for for

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stability for security and to make sure

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you can do everything that you want to

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do to help people and it sounds like

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Housing Works generally is no stranger

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to controversy and maybe getting into

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these areas that I think would scare the

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average person because they're emergent

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they're

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volatile was it really hard to become

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the first licensed dispensary in New

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York under the adult use program yeah we

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we do have a reputation for doing things

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a little bit uh risky or offbeat or even

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crazy sounding and that goes back to the

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activist history you know just a quick

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aside in the 90s the Julia ma the

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Giuliani Administration wanted to shut

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down Housing Works because we were um we

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were protesting and we did it through

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Civil Disobedience and other methods and

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and ultimately that ended with a loss

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suit that housing works one but that was

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around the time of the thrift shops and

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the bookstore and it's like all right

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we're going to do these things because

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we're going to you know speak truth to

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power but we're also going to make sure

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that we're not so vulnerable right and

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our CEO is today is one of the original

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four founders of Housing Works and you

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know he's Visionary in that way CEOs are

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because he saw this coming long before

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any of us did um and I think it was in

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our 2018 strategic plan he put open a

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cannabis to dispensary in there and we

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were all like huh what you know but he

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knew it was coming um it took a while

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there were a few false starts you know

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the bill died in 20 uh I forget the

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exact year and then they had to bring it

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back the next year you know it was

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coming and we were able to open because

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New York state was very intentional

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around its social Equity goals for

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cannabis so they reserved a large chunk

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of licenses to give to people who had

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faced uh

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disproportionate harms especially by the

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caused by the War on Drugs a lot of

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licenses were reserved for people who

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had a cannabis conviction on their

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record some licenses were also reserved

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for veterans um distressed farmers and a

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few other groups a small number of

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licenses were also reserved for

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nonprofits that helped some of the uh

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most vulnerable and impacted people

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that's who Housing Works has been

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serving for 35 years you know people

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living in poverty experiencing

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marginalization incarceration you name

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it so it was this beautiful um

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intersection of our mission but also the

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fact that we knew how to do New York

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City retail because we've been doing it

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for three decades in that sense it was

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pretty easy to get the license and it

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also helped that we pledged to help get

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that dispensary open by the end of 2022

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which was a thing that the governor

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really wanted to see because the roll

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out was like two years behind at that

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point and so we got that license right

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before Thanksgiving and we opened four

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weeks later which is also crazy but

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that's kind of how we operated Al LS and

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I'm kind of going to jump around here

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but because you said two things that I

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want to nail on that I actually think

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are uniquely difficult the first one is

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social Equity social Equity is always a

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hard conversation especially for

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ironically Legacy operators in the

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industry because they think the market

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should control let it be a free-for-all

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Let It Be comp competitive no advantage

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to anybody that's one position to take

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but I've always thought for social

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Equity to work states and cities have to

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do more they can't just throw money at

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the issue they need to educate people

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they need to incubate I love it that New

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York set aside licenses for nonprofits

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because I think they're the perfect

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vehicle to achieve the goals of social

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Equity because they're already

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structured in such a way to support

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those missions they understand those

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missions I think you mentioned one of

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the housing work goals goals is to help

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rehabilitate incarcerated people because

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you can't just get out of prison or jail

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and know what you're doing in society

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what do you think because now you've

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been through it and New York is tough

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because it's highly regulated what do

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you think kind of the magic potion is

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for social Equity to work because I'm

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out of California it is not working it's

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been an abject failure for a multitude

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of reasons you know you can't really

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point the finger at one thing it's a

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very difficult socioeconomic problem you

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know industry in America don't just

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Bloom overnight it's very rare that you

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get the chance to be a ground zero so

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what do you think you know as a VP and

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employee at Housing Works what do you

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think the Special Sauce is for a better

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social Equity setting woo big question

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big question Hillary I'll be first to

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admit that my knowledge is informed

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really by the New York experience uh

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predominantly and and I think uh there's

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a lot of debate whether social Equity

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has worked in York or not um and a lot

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of a lot of ink has been spilled about

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New York's very bumpy roll out I think

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they did something and it was

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intentional but it was far from perfect

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so they reserved these licenses and it

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was meant to provide an on-ramp to

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people to open up their own dispensaries

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and get established before eventually

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multi-state operators and others would

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come in and you know basically close up

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the opportunity that was good I think

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some of the criticisms have been that it

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was it was a slow process just on kind

267
00:10:36,519 --> 00:10:42,600
of the the bureaucratic slog I I believe

268
00:10:39,959 --> 00:10:44,480
some of the criticism was that the the

269
00:10:42,600 --> 00:10:46,880
office of cannabis management was not

270
00:10:44,480 --> 00:10:48,720
sufficiently staffed up and prepared to

271
00:10:46,880 --> 00:10:51,399
just process and move all this stuff

272
00:10:48,720 --> 00:10:53,880
through a lot of criticism about lack of

273
00:10:51,399 --> 00:10:55,480
transparency people didn't really know

274
00:10:53,880 --> 00:10:57,480
what was happening or when it was going

275
00:10:55,480 --> 00:11:00,440
to happen there were also a lot of

276
00:10:57,480 --> 00:11:03,120
resources that were promised to the uh

277
00:11:00,440 --> 00:11:05,519
social Equity licenses the state said

278
00:11:03,120 --> 00:11:08,519
they were going to lease up properties

279
00:11:05,519 --> 00:11:12,320
all over and help build them out and

280
00:11:08,519 --> 00:11:16,079
hand them over to the the lies for a

281
00:11:12,320 --> 00:11:18,480
sort of like a lowest loan situation and

282
00:11:16,079 --> 00:11:20,200
that never materialized there was a

283
00:11:18,480 --> 00:11:21,839
initially a hedge fund that was tasked

284
00:11:20,200 --> 00:11:24,200
with raising millions and millions of

285
00:11:21,839 --> 00:11:26,480
dollars to fund that and it just didn't

286
00:11:24,200 --> 00:11:29,440
happen and it was assigned to sort a

287
00:11:26,480 --> 00:11:30,959
sort of obscure New York agency that was

288
00:11:29,440 --> 00:11:33,360
meant to oversee it and they didn't

289
00:11:30,959 --> 00:11:35,760
oversee it well and and and the the

290
00:11:33,360 --> 00:11:37,440
details are like super boring unless

291
00:11:35,760 --> 00:11:39,200
you're into that stuff but but that's

292
00:11:37,440 --> 00:11:40,959
kind of the problem right it gets lost

293
00:11:39,200 --> 00:11:43,600
it sounds great on paper but it gets

294
00:11:40,959 --> 00:11:45,839
lost in the bureaucracy and all of that

295
00:11:43,600 --> 00:11:49,160
stuff and I will say that's kind of how

296
00:11:45,839 --> 00:11:50,800
Housing Works stepped into this even

297
00:11:49,160 --> 00:11:52,600
more deeply I mean we're getting like

298
00:11:50,800 --> 00:11:54,839
really ahead of ourselves now but you

299
00:11:52,600 --> 00:11:57,160
know you have all these folks with

300
00:11:54,839 --> 00:11:58,440
licenses and and they and now they don't

301
00:11:57,160 --> 00:12:00,279
know what to do because they were

302
00:11:58,440 --> 00:12:01,399
promised uh they were promised these low

303
00:12:00,279 --> 00:12:04,360
interest interest loans and they were

304
00:12:01,399 --> 00:12:06,760
promised access to retail properties and

305
00:12:04,360 --> 00:12:09,440
none of that was materializing and now

306
00:12:06,760 --> 00:12:10,880
everybody's looking for help and and

307
00:12:09,440 --> 00:12:13,360
people are getting all sorts of deals

308
00:12:10,880 --> 00:12:16,079
thrown at them um anecdotally we heard

309
00:12:13,360 --> 00:12:17,440
of all sorts of deals uh some which

310
00:12:16,079 --> 00:12:20,600
sounded very

311
00:12:17,440 --> 00:12:22,680
predatory one guy described it like this

312
00:12:20,600 --> 00:12:25,279
he said it's like I got a ticket to go

313
00:12:22,680 --> 00:12:26,800
on a cruise in the Caribbean except I

314
00:12:25,279 --> 00:12:28,440
live in New York and all I've got is a

315
00:12:26,800 --> 00:12:29,680
bicycle now I need to figure out how to

316
00:12:28,440 --> 00:12:31,560
get to Florida

317
00:12:29,680 --> 00:12:34,320
which was a shame though that everybody

318
00:12:31,560 --> 00:12:37,440
found themselves in this situation the

319
00:12:34,320 --> 00:12:40,680
other issue was that the office of

320
00:12:37,440 --> 00:12:44,519
cannabis management wasn't disciplined

321
00:12:40,680 --> 00:12:46,639
and airtight in how they um proceeded

322
00:12:44,519 --> 00:12:48,600
and they they they did they left

323
00:12:46,639 --> 00:12:51,120
themselves open to vulnerabilities and

324
00:12:48,600 --> 00:12:54,079
they got sued left and right very early

325
00:12:51,120 --> 00:12:57,120
on one of the outcomes was a femon

326
00:12:54,079 --> 00:12:59,360
injunction that paused all progress on

327
00:12:57,120 --> 00:13:02,079
everybody and that effectively killed

328
00:12:59,360 --> 00:13:03,920
the on-ramp that was um you know that

329
00:13:02,079 --> 00:13:04,920
was that was the end of everybody's head

330
00:13:03,920 --> 00:13:07,160
start that

331
00:13:04,920 --> 00:13:09,600
injunction and some of it was that they

332
00:13:07,160 --> 00:13:11,079
weren't following their own regulations

333
00:13:09,600 --> 00:13:14,000
or they weren't following the letter of

334
00:13:11,079 --> 00:13:15,760
the law so you know I'm not the one to

335
00:13:14,000 --> 00:13:17,959
make the final decisions there about who

336
00:13:15,760 --> 00:13:19,440
was right and who was wrong but um there

337
00:13:17,959 --> 00:13:22,160
was a lot there have been a lot of

338
00:13:19,440 --> 00:13:24,760
interesting analyses a and you know

339
00:13:22,160 --> 00:13:26,959
journalists have been following it so to

340
00:13:24,760 --> 00:13:28,639
kind of get myself back on track here we

341
00:13:26,959 --> 00:13:33,160
started meeting these people at

342
00:13:28,639 --> 00:13:35,680
conference MJ Biz benzinga whatever and

343
00:13:33,160 --> 00:13:37,440
and they were looking for help and uh

344
00:13:35,680 --> 00:13:39,680
you know our dispensary has been open

345
00:13:37,440 --> 00:13:40,880
you know six months at this point we're

346
00:13:39,680 --> 00:13:43,519
in

347
00:13:40,880 --> 00:13:45,199
2023 and we started conceiving

348
00:13:43,519 --> 00:13:47,839
Partnerships where may maybe we could

349
00:13:45,199 --> 00:13:50,120
help some of these folks get open and we

350
00:13:47,839 --> 00:13:52,600
created what what's called uh the

351
00:13:50,120 --> 00:13:55,000
Housing Works card Community initiative

352
00:13:52,600 --> 00:13:56,720
card is the acronym for the social

353
00:13:55,000 --> 00:14:00,160
Equity license in New

354
00:13:56,720 --> 00:14:03,440
York and what we did was create some

355
00:14:00,160 --> 00:14:05,800
partnership deals where we helped the

356
00:14:03,440 --> 00:14:07,880
social Equity licenses open and operate

357
00:14:05,800 --> 00:14:10,600
their own dispensaries while allowing

358
00:14:07,880 --> 00:14:13,040
them to maintain majority control and

359
00:14:10,600 --> 00:14:15,839
ownership um and I mean majority like

360
00:14:13,040 --> 00:14:18,800
not just 51% but you know Lions share

361
00:14:15,839 --> 00:14:22,240
majority of their business we introduce

362
00:14:18,800 --> 00:14:25,839
them to some investors we knew we help

363
00:14:22,240 --> 00:14:27,600
them find real estate and significantly

364
00:14:25,839 --> 00:14:31,079
we we served as the guarantor of that

365
00:14:27,600 --> 00:14:33,600
real estate because um you know uh John

366
00:14:31,079 --> 00:14:35,680
Doe Jane Doe is not going to get a

367
00:14:33,600 --> 00:14:39,160
commercial real estate property in

368
00:14:35,680 --> 00:14:41,240
Manhattan without some kind of backer we

369
00:14:39,160 --> 00:14:43,600
helped provide the overall project

370
00:14:41,240 --> 00:14:46,040
management around the buildout and the

371
00:14:43,600 --> 00:14:48,240
design of the space we brought in you

372
00:14:46,040 --> 00:14:49,800
know contractors and designers and other

373
00:14:48,240 --> 00:14:52,920
partners we worked with over the years

374
00:14:49,800 --> 00:14:54,440
on different things and then we have uh

375
00:14:52,920 --> 00:14:55,959
since some of these have opened we've

376
00:14:54,440 --> 00:14:58,560
been supporting them with the actual

377
00:14:55,959 --> 00:15:00,000
operations it's mostly back off of stuff

378
00:14:58,560 --> 00:15:01,600
right we don't we don't run the

379
00:15:00,000 --> 00:15:04,399
dispensary for them it's their business

380
00:15:01,600 --> 00:15:07,000
to own and run but we serve as their

381
00:15:04,399 --> 00:15:09,199
outsourced finance department for them

382
00:15:07,000 --> 00:15:11,959
doing doing the books and doing accounts

383
00:15:09,199 --> 00:15:14,279
payable we serve as their outsourced HR

384
00:15:11,959 --> 00:15:16,800
department doing the Recruitment and

385
00:15:14,279 --> 00:15:19,279
employee hiring and firing and life

386
00:15:16,800 --> 00:15:22,079
cycle type you know Services there and

387
00:15:19,279 --> 00:15:25,120
running the payroll and and maybe most

388
00:15:22,079 --> 00:15:27,440
importantly we we train them meaning the

389
00:15:25,120 --> 00:15:30,639
owners and and the managers they hire

390
00:15:27,440 --> 00:15:33,399
and the and the assistant MERS our staff

391
00:15:30,639 --> 00:15:35,759
train them on this is how you do

392
00:15:33,399 --> 00:15:37,360
successful New York City retail this is

393
00:15:35,759 --> 00:15:39,519
how you deal with scheduling this is how

394
00:15:37,360 --> 00:15:42,800
you deal with customer service this is

395
00:15:39,519 --> 00:15:44,720
how you deal with um what happens when

396
00:15:42,800 --> 00:15:47,199
all your staff Call out on a beautiful

397
00:15:44,720 --> 00:15:48,720
Friday afternoon in the summertime you

398
00:15:47,199 --> 00:15:50,480
know all all the this is how you get

399
00:15:48,720 --> 00:15:52,240
delivery up and running and off the

400
00:15:50,480 --> 00:15:55,480
ground you know so our head of

401
00:15:52,240 --> 00:15:57,880
purchasing our general manager of of our

402
00:15:55,480 --> 00:16:00,079
dispensary our head of customer service

403
00:15:57,880 --> 00:16:03,000
all these people are you know in in

404
00:16:00,079 --> 00:16:04,480
constant touch with them and and help

405
00:16:03,000 --> 00:16:07,560
them work through these issues and kind

406
00:16:04,480 --> 00:16:09,959
of grow into the business that they have

407
00:16:07,560 --> 00:16:12,319
and that's been this sort of unexpected

408
00:16:09,959 --> 00:16:15,000
second social Enterprise that grew out

409
00:16:12,319 --> 00:16:17,959
of Housing Works cannabis Co we've

410
00:16:15,000 --> 00:16:21,279
launched four Partners in this way since

411
00:16:17,959 --> 00:16:23,399
2023 we've got two more on Deck um one

412
00:16:21,279 --> 00:16:25,480
will hopefully open as soon as this

413
00:16:23,399 --> 00:16:28,000
month and the other as soon as next

414
00:16:25,480 --> 00:16:31,120
month January and we've got another

415
00:16:28,000 --> 00:16:33,000
three in the pipeline and it's a nice

416
00:16:31,120 --> 00:16:36,040
another nice way of helping us meet our

417
00:16:33,000 --> 00:16:38,399
mission and kind of you know bring the

418
00:16:36,040 --> 00:16:41,040
unique the unique kind of infrastructure

419
00:16:38,399 --> 00:16:42,440
that Housing Works has to help others I

420
00:16:41,040 --> 00:16:44,600
I should probably turn it back to you at

421
00:16:42,440 --> 00:16:46,759
this point well it's fascinating to me

422
00:16:44,600 --> 00:16:49,399
because you know I don't get out much

423
00:16:46,759 --> 00:16:51,399
but you are honestly one of the first

424
00:16:49,399 --> 00:16:53,880
individuals I've spoken to where it

425
00:16:51,399 --> 00:16:56,720
sounds like you manufactured a social

426
00:16:53,880 --> 00:16:58,920
Equity success story multiple success

427
00:16:56,720 --> 00:17:00,720
stories and it also sounds like and

428
00:16:58,920 --> 00:17:03,279
these are my words not yours for anybody

429
00:17:00,720 --> 00:17:05,600
listening that Housing Works cannabis Co

430
00:17:03,279 --> 00:17:08,400
picked up the mantle for the state to

431
00:17:05,600 --> 00:17:11,199
provide resources training location

432
00:17:08,400 --> 00:17:12,520
services outsourced financing to people

433
00:17:11,199 --> 00:17:13,799
that were disproportionately impacted by

434
00:17:12,520 --> 00:17:15,439
the War on Drugs whether they're a

435
00:17:13,799 --> 00:17:17,079
convicted felon they live in a certain

436
00:17:15,439 --> 00:17:19,160
zip code they make a certain amount of

437
00:17:17,079 --> 00:17:21,120
money into the poverty line I mean this

438
00:17:19,160 --> 00:17:24,439
is what this social experiment of social

439
00:17:21,120 --> 00:17:26,600
Equity was supposed to breed and I just

440
00:17:24,439 --> 00:17:29,120
my take away from this is sophisticated

441
00:17:26,600 --> 00:17:30,760
nonprofits like a Housing Works or a

442
00:17:29,120 --> 00:17:32,640
Goodwill and there are so many in the

443
00:17:30,760 --> 00:17:34,520
United States would be perfectly

444
00:17:32,640 --> 00:17:36,919
positioned to take on this kind of

445
00:17:34,520 --> 00:17:39,360
incubation over maybe an industry

446
00:17:36,919 --> 00:17:41,039
competitor or even government right and

447
00:17:39,360 --> 00:17:42,200
I that to me is a very positive thing

448
00:17:41,039 --> 00:17:45,120
and you're one of the first people I've

449
00:17:42,200 --> 00:17:47,880
spoken to where it hasn't been an AB

450
00:17:45,120 --> 00:17:49,919
disaster and it's teaching these social

451
00:17:47,880 --> 00:17:52,039
Equity applicants not only to do

452
00:17:49,919 --> 00:17:54,039
business but be successful in business

453
00:17:52,039 --> 00:17:56,320
which is a lifelong education you know

454
00:17:54,039 --> 00:17:58,520
if I'm a convicted felon for a low-level

455
00:17:56,320 --> 00:18:00,080
drug crime non-violent offense I

456
00:17:58,520 --> 00:18:01,520
probably don't have too much experience

457
00:18:00,080 --> 00:18:03,400
right with institutional investors and

458
00:18:01,520 --> 00:18:05,440
running businesses so to me you know the

459
00:18:03,400 --> 00:18:07,360
on-ramp that was killed it sounds like

460
00:18:05,440 --> 00:18:10,280
you guys kind of revitalized it now my

461
00:18:07,360 --> 00:18:12,080
second question is and I'm sure many

462
00:18:10,280 --> 00:18:14,320
people are dying to know I would also

463
00:18:12,080 --> 00:18:17,799
like to know the secret how do you do

464
00:18:14,320 --> 00:18:20,080
New York retail I gotta know ah how do

465
00:18:17,799 --> 00:18:22,960
you do New York retail well that's a

466
00:18:20,080 --> 00:18:24,840
good question as well and I would say

467
00:18:22,960 --> 00:18:26,559
this comes up sometimes in our

468
00:18:24,840 --> 00:18:29,520
conversations with our

469
00:18:26,559 --> 00:18:32,520
partners it it's not necessarily about

470
00:18:29,520 --> 00:18:34,400
cannabis it's you know when people are

471
00:18:32,520 --> 00:18:37,080
like how do you do this you could be

472
00:18:34,400 --> 00:18:39,200
selling any old widget you know it could

473
00:18:37,080 --> 00:18:42,320
be cannabis it could be clothing it

474
00:18:39,200 --> 00:18:44,320
could be Furniture it could be handbags

475
00:18:42,320 --> 00:18:48,080
on Canal Street you know it's just how

476
00:18:44,320 --> 00:18:51,240
are you dealing with retail operations

477
00:18:48,080 --> 00:18:54,840
and it and the details are so incredibly

478
00:18:51,240 --> 00:18:56,720
uh unsexy but important we we've met a

479
00:18:54,840 --> 00:18:58,799
lot of people who kind of had stars in

480
00:18:56,720 --> 00:19:01,440
their eyes and they had big plans for

481
00:18:58,799 --> 00:19:03,400
for marketing and they everybody wants

482
00:19:01,440 --> 00:19:06,559
to do events they want to do big events

483
00:19:03,400 --> 00:19:08,919
at their store and you know we're like

484
00:19:06,559 --> 00:19:11,159
events don't make you money maybe they

485
00:19:08,919 --> 00:19:14,080
get you a little bit of exposure but

486
00:19:11,159 --> 00:19:17,360
like it is the unsexy work of

487
00:19:14,080 --> 00:19:20,640
disciplined operations coaching your

488
00:19:17,360 --> 00:19:23,080
staff on how to upsell at the register

489
00:19:20,640 --> 00:19:26,880
you know add add a gummy you know do

490
00:19:23,080 --> 00:19:28,720
some do how to you know use software uh

491
00:19:26,880 --> 00:19:30,400
we use headset for some of our anal

492
00:19:28,720 --> 00:19:32,400
itics how do you look at that and figure

493
00:19:30,400 --> 00:19:34,400
out you know what's the best upsell item

494
00:19:32,400 --> 00:19:36,320
and then tell all your butt tenders you

495
00:19:34,400 --> 00:19:37,880
know try to upsell on this there's a

496
00:19:36,320 --> 00:19:40,240
million little things like that it's

497
00:19:37,880 --> 00:19:42,840
just tweaking and fine-tuning and

498
00:19:40,240 --> 00:19:44,960
optimizing you know your your back of

499
00:19:42,840 --> 00:19:47,200
house inventory making shirt it's kind

500
00:19:44,960 --> 00:19:49,120
of airtight and how you're tracking

501
00:19:47,200 --> 00:19:50,480
everything all of that stuff and then

502
00:19:49,120 --> 00:19:52,280
there's kind of the part where you just

503
00:19:50,480 --> 00:19:54,000
have to know how to deal with you know

504
00:19:52,280 --> 00:19:55,840
what when when somebody crazy comes

505
00:19:54,000 --> 00:19:58,520
through your doors and we're New Yorkers

506
00:19:55,840 --> 00:19:59,400
so we're all crazy is that so I don't

507
00:19:58,520 --> 00:20:02,080
know

508
00:19:59,400 --> 00:20:05,480
say that probably never happens no never

509
00:20:02,080 --> 00:20:08,280
never we out a lot of our folks that we

510
00:20:05,480 --> 00:20:10,200
partner with that their general manager

511
00:20:08,280 --> 00:20:12,280
is what's going to make or break their

512
00:20:10,200 --> 00:20:13,880
dispensery and we know that's true

513
00:20:12,280 --> 00:20:15,840
because the general manager is what

514
00:20:13,880 --> 00:20:18,000
makes or breaks every one of the Housing

515
00:20:15,840 --> 00:20:20,480
Works thrift shops you know it's really

516
00:20:18,000 --> 00:20:23,799
their thing it it's it's their thing to

517
00:20:20,480 --> 00:20:26,280
be in charge of they're the ones who are

518
00:20:23,799 --> 00:20:28,840
interacting with employees daily who

519
00:20:26,280 --> 00:20:30,880
have to Garner their respect and just

520
00:20:28,840 --> 00:20:33,919
you know keep a tight liit on the

521
00:20:30,880 --> 00:20:36,360
operations that to to me recruiting the

522
00:20:33,919 --> 00:20:38,320
best manager you can is the is the

523
00:20:36,360 --> 00:20:40,960
number one most important thing you can

524
00:20:38,320 --> 00:20:43,760
do and you know some owners are more

525
00:20:40,960 --> 00:20:46,919
Hands-On than others and I think the

526
00:20:43,760 --> 00:20:49,480
owners who uh are more Hands-On with the

527
00:20:46,919 --> 00:20:52,400
daily operations face a steep learning

528
00:20:49,480 --> 00:20:55,240
curve because nobody's necessarily done

529
00:20:52,400 --> 00:20:57,640
anything like this before and it's not

530
00:20:55,240 --> 00:21:00,240
it's not a family business kind of thing

531
00:20:57,640 --> 00:21:03,240
in the sense that that you can't just do

532
00:21:00,240 --> 00:21:06,480
or not do whatever you want we've had to

533
00:21:03,240 --> 00:21:09,120
educate for example that okay you have

534
00:21:06,480 --> 00:21:11,279
an atwi employee you can terminate them

535
00:21:09,120 --> 00:21:13,440
within the first 90 days as is written

536
00:21:11,279 --> 00:21:15,240
in your employee manual but you need to

537
00:21:13,440 --> 00:21:17,200
document this stuff because people are

538
00:21:15,240 --> 00:21:19,840
going to sue you for

539
00:21:17,200 --> 00:21:22,799
anything and they have grounds to sue

540
00:21:19,840 --> 00:21:25,159
you sometimes if you're not keeping

541
00:21:22,799 --> 00:21:28,760
careful documentation but documentation

542
00:21:25,159 --> 00:21:30,960
so unsexy keeping a paper trail of your

543
00:21:28,760 --> 00:21:33,600
corrective actions and this and that is

544
00:21:30,960 --> 00:21:36,640
so clerical I thought we were selling

545
00:21:33,600 --> 00:21:39,520
weed are we just selling weed no you're

546
00:21:36,640 --> 00:21:42,840
running you're running a complex retail

547
00:21:39,520 --> 00:21:45,320
operation and um in in one of the most

548
00:21:42,840 --> 00:21:47,520
lawsuit happy cities in states in the

549
00:21:45,320 --> 00:21:49,360
country and that's the stuff you should

550
00:21:47,520 --> 00:21:50,799
actually be worrying about but you know

551
00:21:49,360 --> 00:21:52,600
people are kind of surprised when they

552
00:21:50,799 --> 00:21:54,159
hear that and that's just how works is

553
00:21:52,600 --> 00:21:56,080
take you know others might have

554
00:21:54,159 --> 00:21:57,679
different takes but well you know what

555
00:21:56,080 --> 00:21:59,640
we can bring is our experience to the

556
00:21:57,679 --> 00:22:01,000
table fair enough and you know you

557
00:21:59,640 --> 00:22:03,840
mentioned that attitude why aren't we

558
00:22:01,000 --> 00:22:06,760
just selling weed tell me how hard or

559
00:22:03,840 --> 00:22:08,760
easy has it been to comply with New York

560
00:22:06,760 --> 00:22:10,279
State cannabis regulations because most

561
00:22:08,760 --> 00:22:11,799
of these companies big or small they

562
00:22:10,279 --> 00:22:13,520
typically have a compliance person

563
00:22:11,799 --> 00:22:15,080
whether it's in-house or outsourced how

564
00:22:13,520 --> 00:22:17,760
hard is it then I will say that the

565
00:22:15,080 --> 00:22:20,320
Office of cabis Management has been very

566
00:22:17,760 --> 00:22:21,840
very supportive you know in

567
00:22:20,320 --> 00:22:25,360
understanding that everybody's kind of

568
00:22:21,840 --> 00:22:27,559
learning growing into it you know we're

569
00:22:25,360 --> 00:22:29,919
we're we're sort of building the ship as

570
00:22:27,559 --> 00:22:32,520
we're flying it to some extent and and

571
00:22:29,919 --> 00:22:35,400
so they you know they have their

572
00:22:32,520 --> 00:22:37,159
regulations and and so forth but they've

573
00:22:35,400 --> 00:22:38,880
been they've been very good at you know

574
00:22:37,159 --> 00:22:41,360
they they do their site inspections

575
00:22:38,880 --> 00:22:43,919
they'll give you detailed feedback on

576
00:22:41,360 --> 00:22:46,480
what might be out of compliance and um

577
00:22:43,919 --> 00:22:48,480
you know do X Y and Z and get back into

578
00:22:46,480 --> 00:22:49,640
compliance they've been very

579
00:22:48,480 --> 00:22:52,120
understanding which has been good for

580
00:22:49,640 --> 00:22:54,039
our partners another unique Advantage

581
00:22:52,120 --> 00:22:57,640
for Housing Works was that we've been

582
00:22:54,039 --> 00:22:59,200
doing you know uh health care and in

583
00:22:57,640 --> 00:23:03,520
particular medic

584
00:22:59,200 --> 00:23:06,799
health care for decades so which is

585
00:23:03,520 --> 00:23:09,000
probably more complex when it comes to

586
00:23:06,799 --> 00:23:11,520
the compliance requirements than even

587
00:23:09,000 --> 00:23:14,240
cannabis so we we were we were prepared

588
00:23:11,520 --> 00:23:17,720
for it that has actually not been a

589
00:23:14,240 --> 00:23:19,360
particularly heavy lift for us I'll say

590
00:23:17,720 --> 00:23:21,679
for anybody who's getting into this

591
00:23:19,360 --> 00:23:23,919
without a lot of external support I

592
00:23:21,679 --> 00:23:26,240
don't know where where folks are picking

593
00:23:23,919 --> 00:23:27,960
this up from or who's helping them you

594
00:23:26,240 --> 00:23:29,919
know I mean it it was it was a team

595
00:23:27,960 --> 00:23:32,840
effort for us at Housing Works and we

596
00:23:29,919 --> 00:23:34,559
had a whole team so you know going back

597
00:23:32,840 --> 00:23:37,279
to your question about the social Equity

598
00:23:34,559 --> 00:23:40,120
roll out I I don't think nearly enough

599
00:23:37,279 --> 00:23:42,720
resources were allocated to prepare

600
00:23:40,120 --> 00:23:45,720
people for running these uh running

601
00:23:42,720 --> 00:23:47,080
these businesses yeah I concur um and

602
00:23:45,720 --> 00:23:49,559
you know news flash for those in the

603
00:23:47,080 --> 00:23:51,559
Cannabis industry if you haven't been in

604
00:23:49,559 --> 00:23:53,799
healthcare you don't really know what

605
00:23:51,559 --> 00:23:55,000
highly regulated is uh because every

606
00:23:53,799 --> 00:23:56,559
time you turn around in healthcare

607
00:23:55,000 --> 00:23:59,440
you're probably on the cusp of violating

608
00:23:56,559 --> 00:24:01,799
a major federal or state law campus is

609
00:23:59,440 --> 00:24:03,720
regulated it's not that regulated but if

610
00:24:01,799 --> 00:24:06,240
legalization were to happen or

611
00:24:03,720 --> 00:24:08,600
rescheduling I don't know it could occur

612
00:24:06,240 --> 00:24:11,440
but until then we make a with the state

613
00:24:08,600 --> 00:24:13,039
byst state license for shames okay so

614
00:24:11,440 --> 00:24:16,240
just a couple more questions while I

615
00:24:13,039 --> 00:24:18,200
have you as far as the state of the

616
00:24:16,240 --> 00:24:19,320
Cannabis industry in New York right

617
00:24:18,200 --> 00:24:21,720
because now you've been in it for a

618
00:24:19,320 --> 00:24:24,600
little bit is it bustling is it slow is

619
00:24:21,720 --> 00:24:26,440
it still emerging what do you think so

620
00:24:24,600 --> 00:24:29,000
glad you asked that question Hillary

621
00:24:26,440 --> 00:24:30,399
because I'm not an economist

622
00:24:29,000 --> 00:24:33,000
but the uh the folks at Whitney

623
00:24:30,399 --> 00:24:34,880
economics are and they released a report

624
00:24:33,000 --> 00:24:37,159
earlier this year on the state of New

625
00:24:34,880 --> 00:24:39,799
York cannabis that that has been very

626
00:24:37,159 --> 00:24:42,279
eye openening um and I ju I just happen

627
00:24:39,799 --> 00:24:44,760
to have a few of my favorite bullets on

628
00:24:42,279 --> 00:24:47,039
that one is that it's roughly a 1

629
00:24:44,760 --> 00:24:48,919
billion dollar industry right now and

630
00:24:47,039 --> 00:24:52,480
they think it could grow up to about six

631
00:24:48,919 --> 00:24:54,799
billion so only 15% of the way there a

632
00:24:52,480 --> 00:24:56,799
lot of room for growth similarly New

633
00:24:54,799 --> 00:25:00,320
York is the fourth largest market in the

634
00:24:56,799 --> 00:25:03,000
US but we're fth in sales a lot of room

635
00:25:00,320 --> 00:25:06,000
for growth here's a good one going back

636
00:25:03,000 --> 00:25:08,640
to licenses in October there have been

637
00:25:06,000 --> 00:25:11,720
about 800 licenses issued and that's

638
00:25:08,640 --> 00:25:14,080
social equity and now also the beginning

639
00:25:11,720 --> 00:25:16,520
trickle of kind of mainstream

640
00:25:14,080 --> 00:25:19,399
licenses um but there's only about 200

641
00:25:16,520 --> 00:25:21,679
dispensaries open and the assumption is

642
00:25:19,399 --> 00:25:24,799
that New York can handle about 1,300

643
00:25:21,679 --> 00:25:26,960
legal dispensaries as much as600 if

644
00:25:24,799 --> 00:25:30,799
there were no illegal sales whatsoever

645
00:25:26,960 --> 00:25:34,159
and that probably won't happen so again

646
00:25:30,799 --> 00:25:36,559
lots of room for growth in 2023 just a

647
00:25:34,159 --> 00:25:39,919
little under 5% of all cannabis sales

648
00:25:36,559 --> 00:25:42,480
were legal this year we're at about 15%

649
00:25:39,919 --> 00:25:44,840
of all cannabis sales are legal all

650
00:25:42,480 --> 00:25:47,799
right well we still have 85% of illegal

651
00:25:44,840 --> 00:25:50,520
sales a lot of room for growth so yeah

652
00:25:47,799 --> 00:25:52,720
room for growth is by far the the big

653
00:25:50,520 --> 00:25:55,919
theme here it's it's already getting

654
00:25:52,720 --> 00:25:57,960
kind of competitive in New York City um

655
00:25:55,919 --> 00:26:00,240
some of that has to do with things like

656
00:25:57,960 --> 00:26:02,840
the one th000 foot rule dispensaries

657
00:26:00,240 --> 00:26:05,559
cannot be less than 1,000 fet of each

658
00:26:02,840 --> 00:26:07,919
other which is a good thing to be clear

659
00:26:05,559 --> 00:26:09,960
a very good thing but it does make it

660
00:26:07,919 --> 00:26:13,200
hard to find real estate that is going

661
00:26:09,960 --> 00:26:15,399
to be you know in those Pockets because

662
00:26:13,200 --> 00:26:17,799
Real Estate in Manhattan and Brooklyn is

663
00:26:15,399 --> 00:26:20,679
just Bonkers but in other parts of the

664
00:26:17,799 --> 00:26:22,720
state um Upstate the Southern Tier

665
00:26:20,679 --> 00:26:25,080
Western New York it they seem to be

666
00:26:22,720 --> 00:26:27,320
opening up pretty well and you know kind

667
00:26:25,080 --> 00:26:30,080
of getting some good Geographic spread

668
00:26:27,320 --> 00:26:33,000
so a lot of room for growth the one

669
00:26:30,080 --> 00:26:35,480
thing that was alarming in this report

670
00:26:33,000 --> 00:26:37,679
maybe it's not a big shocker but they

671
00:26:35,480 --> 00:26:41,440
estimated how much money how much

672
00:26:37,679 --> 00:26:44,520
revenue a business needs to do to be

673
00:26:41,440 --> 00:26:47,279
viable and it's you know in rural areas

674
00:26:44,520 --> 00:26:49,919
it's the equivalent of about 215 Grand a

675
00:26:47,279 --> 00:26:53,840
month in a high density urban area

676
00:26:49,919 --> 00:26:56,399
$633,000 a month in Revenue which that's

677
00:26:53,840 --> 00:26:58,279
a steep hill to climb you know Housing

678
00:26:56,399 --> 00:27:01,799
Works was fortunate that we had both

679
00:26:58,279 --> 00:27:04,360
both first mover advantage and you know

680
00:27:01,799 --> 00:27:07,200
the the brand recognition of 35y old

681
00:27:04,360 --> 00:27:09,320
Brands but um that's you know I guess

682
00:27:07,200 --> 00:27:11,480
you could call us New York famous if not

683
00:27:09,320 --> 00:27:14,000
National famous but folks who are

684
00:27:11,480 --> 00:27:15,919
building their brands from scratch they

685
00:27:14,000 --> 00:27:17,919
they've got a steep hill to climb and I

686
00:27:15,919 --> 00:27:20,200
I'll say that our partners um the good

687
00:27:17,919 --> 00:27:21,640
news for them is that they are every

688
00:27:20,200 --> 00:27:24,600
month they're doing better than the

689
00:27:21,640 --> 00:27:26,840
month before so I think the starting

690
00:27:24,600 --> 00:27:29,520
point was lower than we hoped for for

691
00:27:26,840 --> 00:27:32,039
all those delays and and failures of the

692
00:27:29,520 --> 00:27:34,320
social Equity program that I mentioned

693
00:27:32,039 --> 00:27:36,559
but once they got there you know they

694
00:27:34,320 --> 00:27:38,679
they are improving month over month so

695
00:27:36,559 --> 00:27:41,240
they're getting there but New York's

696
00:27:38,679 --> 00:27:43,000
tough yeah New York's hard these densely

697
00:27:41,240 --> 00:27:44,200
populated urban areas are quite

698
00:27:43,000 --> 00:27:46,039
difficult especially with the illegal

699
00:27:44,200 --> 00:27:48,600
Market it's a very tough competitor that

700
00:27:46,039 --> 00:27:50,600
doesn't pay taxes that isn't accountable

701
00:27:48,600 --> 00:27:53,159
regulatory violations just going to take

702
00:27:50,600 --> 00:27:54,279
time is my opinion okay last question

703
00:27:53,159 --> 00:27:55,880
and you don't have to reveal it you

704
00:27:54,279 --> 00:27:58,640
could just say yes or no expound if you

705
00:27:55,880 --> 00:28:01,679
want any plans for Housing Works to take

706
00:27:58,640 --> 00:28:04,240
its show on the road nationally

707
00:28:01,679 --> 00:28:06,720
regarding the Cannabis side of the house

708
00:28:04,240 --> 00:28:08,640
oh man I think we'd like to you know

709
00:28:06,720 --> 00:28:10,279
like I just said we're New York famous

710
00:28:08,640 --> 00:28:12,919
that doesn't mean we have to stick to

711
00:28:10,279 --> 00:28:16,519
New York only but I think the next plan

712
00:28:12,919 --> 00:28:18,480
in our Partnerships is BR licensing

713
00:28:16,519 --> 00:28:20,240
because of that experience that I just

714
00:28:18,480 --> 00:28:21,840
mentioned where our partners who are

715
00:28:20,240 --> 00:28:24,960
building a brand from scratch have

716
00:28:21,840 --> 00:28:27,399
really had to bite tooth and Claw just

717
00:28:24,960 --> 00:28:29,760
to hit viability that got us thinking

718
00:28:27,399 --> 00:28:32,679
about the idea a of Licensing the

719
00:28:29,760 --> 00:28:35,440
Housing Works cannabis C- brand so that

720
00:28:32,679 --> 00:28:39,120
Partners right out the gate on day one

721
00:28:35,440 --> 00:28:41,440
could look and feel at just like Housing

722
00:28:39,120 --> 00:28:44,480
Works cannabis Co e called Housing Works

723
00:28:41,440 --> 00:28:46,600
cannabis Co so on and so forth and so we

724
00:28:44,480 --> 00:28:48,640
started exploring that possibility we

725
00:28:46,600 --> 00:28:50,960
have a brand licensing agreement that's

726
00:28:48,640 --> 00:28:52,320
compliant with the New York regulations

727
00:28:50,960 --> 00:28:55,080
and we've been exploring those

728
00:28:52,320 --> 00:28:57,440
Partnerships because that to us is a

729
00:28:55,080 --> 00:28:59,600
strategy for success and the brand is

730
00:28:57,440 --> 00:29:02,279
strong you know you've had the Good

731
00:28:59,600 --> 00:29:04,760
Fortune of becoming one of the city and

732
00:29:02,279 --> 00:29:06,600
the state's most recognizable

733
00:29:04,760 --> 00:29:08,600
dispensaries I think people like that

734
00:29:06,600 --> 00:29:10,960
there's a charitable Mission behind it

735
00:29:08,600 --> 00:29:13,799
could we go to Illinois could we go to

736
00:29:10,960 --> 00:29:15,120
another state in the Northeast maybe but

737
00:29:13,799 --> 00:29:17,159
I think we have to see what's going to

738
00:29:15,120 --> 00:29:19,640
happen with this New York Market first

739
00:29:17,159 --> 00:29:22,360
price compression is real we we saw that

740
00:29:19,640 --> 00:29:23,600
happen you know in the first year I

741
00:29:22,360 --> 00:29:27,039
think we have to see how this all

742
00:29:23,600 --> 00:29:29,360
stabilizes before we are ready to go

743
00:29:27,039 --> 00:29:31,200
learn a whole other State set of rules

744
00:29:29,360 --> 00:29:33,600
and regulations that look nothing like

745
00:29:31,200 --> 00:29:35,480
New York's but nothing's off the table

746
00:29:33,600 --> 00:29:37,440
because Housing Works is a little

747
00:29:35,480 --> 00:29:39,919
offbeat like that we'll we'll consider

748
00:29:37,440 --> 00:29:41,559
anything very good all right Greg thank

749
00:29:39,919 --> 00:29:43,200
you very much for your time we really

750
00:29:41,559 --> 00:29:45,559
appreciate it ladies and gentlemen Greg

751
00:29:43,200 --> 00:29:47,559
woring BP of bis Dev at Housing Works in

752
00:29:45,559 --> 00:29:49,840
broko New York we're so fortunate to

753
00:29:47,559 --> 00:29:52,519
have you on the podcast thank you thanks

754
00:29:49,840 --> 00:29:52,519
Hillary it was

755
00:29:53,000 --> 00:29:58,039
fun and that concludes today's episode

756
00:29:55,480 --> 00:30:02,960
of the Cannabis law Now podcast until

757
00:29:58,039 --> 00:30:02,960
until next time stay alert stay alive

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Hilary Bricken

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