Shelby helps clients navigate existing and emerging privacy laws, whether she is helping tackle a complex privacy matter or develop a comprehensive privacy program.
Clients appreciate Shelby's passion for the law as it relates to protecting technology and company assets. She regularly monitors fast-changing consumer privacy laws, with the understanding that critical strategy and success for any business includes developing a comprehensive privacy program that complies with the maze of state, federal, and international privacy laws. Shelby is especially knowledgeable about children's privacy law, counseling clients as they navigate this evolving privacy landscape. She assists clients in complying with numerous consumer privacy laws, including:
- U.S. consumer privacy laws: California Consumer Privacy Act (CCPA), Colorado Privacy Act (CPA), Utah Consumer Privacy Act (UCPA), Virginia Consumer Data Protection Act (VCDPA)
- Various U.S. social media laws and children’s data privacy laws
- Children's Online Privacy Protection Act (COPPA)
- European Union General Data Protection Regulation (EU-GDPR)
Shelby has broad experience advising clients on the use of new innovative technologies, including artificial intelligence. She counsels clients on implementing and engaging with AI technologies in compliance with this growing regulatory landscape, both in the United States and internationally. Shelby is a frequent author and speaker on data privacy and AI and was selected as a JD Supra Top 10 Author in 2022 for data privacy. She is a regular contributor to Husch Blackwell's Byte Back blog and has been published in OneTrust Data Guidance, Law360, and Westlaw Today. Shelby is certified by the IAPP as a Certified Information Privacy Professional in the laws of the United States (CIPP/US).
In addition to providing privacy counsel, Shelby advises clients on how to manage and protect their intellectual property assets. She drafts and reviews complex software, licensing, and technology related agreements advising clients on both the data privacy and intellectual property side. Shelby enjoys helping businesses – whether innovative startups or large corporations – navigate essential protections and optimal pathways.