Advertising & Marketing

Counseling clients on advertising and marketing laws, regulations and rights.

Husch Blackwell’s advertising and marketing law services address four main areas: clearance, transactions, regulatory compliance and dispute resolution. We guide advertisers and agencies on strategies for promoting products and services while minimizing the risks that accompany online and print advertising, food labels, product claims, coupons, sweepstakes, endorsements and sponsorships.

We strive to help clients quickly and efficiently comply with advertising, trademark and copyright laws; state and federal regulations; and rights of publicity. We counsel clients on general advertising terms and usage, and on regulatory compliance with specific industry standards, the Federal Trade Commission (FTC), state attorneys general, the National Advertising Division of the Better Business Bureau and the Children’s Advertising Review Unit.